Commercial Growth Assessment
How strong is your commercial engine?
Identify the gaps between your market potential and your commercial performance.
The AVIRAA Commercial Growth Assessment evaluates the systems, processes and capabilities that influence how effectively your business generates opportunities, converts them into customers and grows existing accounts.
Designed for B2B businesses • Approximately 10–15 minutes
The Commercial Challenge
Growth becomes difficult when the commercial system is unclear.
Many B2B businesses have strong products, capable people and established customer relationships—but lack a structured system connecting market development, lead generation, qualification, sales execution, CRM and customer growth.
The result can be inconsistent pipeline generation, weak visibility, missed follow-ups, unpredictable conversion and increasing dependence on individual people.
The assessment looks at the commercial system as a whole—not simply the performance of the sales team.
Market Potential
Are you systematically identifying the markets, segments and accounts with the greatest commercial potential?
Pipeline
Do you have enough qualified opportunities—and visibility into where future revenue will come from?
Commercial Execution
Are leads, opportunities, proposals, follow-ups and customers managed through a consistent process?
What We Assess
We assess the commercial system—not just the sales team.
Eight dimensions provide a structured view of the capabilities that influence commercial growth.
Commercial Strategy
Market focus, customer segments, products and commercial growth priorities.
Market Intelligence
Target markets, accounts, applications, competitors and opportunity visibility.
Lead Generation
The consistency, quality and scalability of your opportunity-generation engine.
Lead Qualification
How effectively genuine commercial opportunities are identified and prioritised.
Sales Execution
Opportunity progression, proposals, follow-up, negotiation and order conversion.
CRM & Process Discipline
Customer data, ownership, stages, workflows and commercial process discipline.
Pipeline & Analytics
Pipeline visibility, conversion, opportunity ageing, forecasting and KPIs.
Customer Growth
Retention, repeat business, account development and customer expansion.
What You Discover
Get clarity on where your commercial engine is strong—and where it is leaking growth.
The assessment is designed to create a practical starting point for commercial improvement.
Commercial Maturity Score
Understand the overall maturity of your commercial operating system.
Commercial Growth Profile
See how different parts of your commercial engine compare with each other.
Priority Gaps
Identify the capabilities and processes that may be constraining growth.
Recommended Priorities
Create a clearer starting point for strengthening your commercial operation.
Commercial Maturity
Ad Hoc
Developing
Structured
Managed
Optimised
Who It Is For
Built for B2B businesses serious about growth.
The assessment is designed for leadership teams responsible for building a more predictable and scalable commercial operation.
This is not a generic sales performance test. It is designed for businesses evaluating how their overall commercial system can improve.
How It Works
A simple path from assessment to action.
Tell us about your business
Provide basic information about your company, market and current commercial model.
Complete the assessment
Answer a structured set of questions across eight commercial dimensions.
Understand your profile
Get an initial view of your commercial maturity and priority gaps.
Discuss the findings
Where appropriate, AVIRAA can review the findings with your leadership team.
Start Your Assessment
Tell us about your business.
Start with a few details about your company and commercial priorities. The detailed assessment follows.
Commercial Growth
Stronger growth starts with understanding the current system.
Start by understanding where your commercial engine stands today.